Wear It Purple Day: More Than Just a Day of Color

Today, Australians don purple to support LGBTQIA+ youth — but the message goes deeper.

Told by Claire Lawson · 28 August 2026

Held annually on the last Friday of August, Wear It Purple Day serves as a vibrant reminder of the ongoing struggles faced by LGBTQIA+SB youth in Australia. Today, as people across the country wear purple, they’re not just making a fashion statement; they’re sending a powerful message of visibility and acceptance.

Founded in 2010 after tragic events highlighted the severe consequences of bullying and harassment, the day calls for solidarity with young people who often feel marginalized and unsupported. It’s simple: wear purple at schools, workplaces, or community gatherings to show that LGBTQIA+ youth belong and are valued.

This year’s theme, Colours of Courage, beautifully encapsulates the diverse identities and experiences within the community. The artwork by Jacq Moon celebrates not just the loud acts of bravery but also the quieter, everyday courage of living authentically and asking for support.

As young people continue to face political and social challenges, today’s events and online expressions of support are crucial. They remind us that acceptance isn’t just a one-day affair—it's an ongoing commitment to create safer, inclusive spaces for all. So, as you don your purple, remember it symbolizes hope and community for those who need it most. Share your purple looks online with the hashtag #WearItPurple and amplify the message of courage and acceptance.